Drops of Life CBD wanted to build a distinct identity for their FreshGrown TX line. The ask was clear: something unmistakably Texan, playful in spirit, and capable of bridging Texas culture with cannabis culture in a way that felt authentic rather than forced.
As the designer on this project at BKGD Creative, I took inspiration from vintage Western motifs; the kind of ornate, hand-crafted aesthetic you'd find on an old saloon sign or a worn leather saddle was my inspiration. That visual language became the foundation for a brand that feels established Texas.
